Challenge Accepted: 3 Reasons to Crack the RBC Case

Introducing the 2021 QMA Challenge! Challenge is our renowned annual case competition that drives students to think outside the box to develop a solution to a real-world business problem. This year, the QMA has partnered with RBC to present a case focused on leveraging the RBC Student Mobile Edition app and conceptualizing a marketing campaign to reach young new clients. 

The competition is open to students across all years, all programs, and all schools across Canada, regardless of whether or not you were a delegate at QMAC! Continue reading to see why you can’t miss this year’s Challenge.

Reason #1 - Make a Lasting Impact

RBC is asking for input in an area that they seek to better understand and address, and will likely implement many of the recommendations pitched through Challenge. Through your participation, you have the potential to have a lasting impact on the strategic business direction of a company by creating solutions to an existing and relevant problem. This is a unique opportunity to develop your skills in problem-solving, public speaking, innovative thinking, and more, all while transforming the capabilities of a real, large-scale organization.

Reason #2 - Network with Industry Professionals

Challenge provides a valuable opportunity to connect with leading employers and professionals in the industry. Build your network and leave your mark on representatives from RBC as you gain insight into the responsibilities of a marketing employee at the organization. In addition to this, ALL students competing in Challenge will be invited to attend the QMA’s Development Day on Friday, March 5th. You will get to hear from special guest speakers, participate in immersive workshops, and have exclusive networking opportunities with RBC representatives, potentially leading to securing a position!

Reason #3 - Win the Grand Prize

Drumroll, please… the winning team will be going home with $3,000 CASH in their pockets as well as an exciting RBC-branded gift! On top of all the amazing benefits detailed above, you can win this massive grand prize. You should start planning all the incredible things you will spend your money on, but first…

Make sure you apply to the 2021 RBC x QMA Challenge! 

Round 1 submissions are due on Sunday, February 14th at 11:59PM EST. Access the case brief at www.theqma.ca/rbc and email your two-page concept/brief to alexandra.ho@theqma.ca by the deadline!

We can’t wait to see your awesome submissions!