OUR MISSION
The Queen’s Marketing Association exists to inspire and educate the next generation of marketing leaders.

Through conferences, workshops, and hands-on experiences, QMA provides students with practical exposure, industry access, and the resources needed to grow beyond the classroom.
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40

years serving students

Since the QMA was founded by Professor Ken Wong in 1986, we have been educating and inspiring Canada’s future marketers.

4

annual events

The QMA is dedicated to offering students high-quality workshops, networking sessions, special events, and an annual conference.

96%

satisfaction rate

96% of Queen’s Marketing Association Conference (QMAC) attendees reported that the event met or exceeded their expectations.

 
OUR
PARTNERS

Each year, the QMA partners with some of Canada’s best employers to provide students with valuable connections in the workplace.

Our sponsors help make QMA programming possible, from conferences and workshops to year-round learning opportunities that connect students with industry.

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EVENTS &
PROGRAMS

The QMA aims to provide a wide variety of events and experiences for undergraduate students across Canada. Our initiatives include our annual conference, workshops and networking sessions, and our blog.

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QMAC QMAC hover

QMAC is Canada’s most prestigious undergraduate marketing conference. Held every November in Toronto, this three-day conference brings together over 100 students from universities across the country, connecting them with top corporate partners and industry leaders. Through keynote speeches, workshops, and a national case competition, delegates gain invaluable experience, mentorship, and networking opportunities.

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Summit Summit hover

The Queen’s Marketing Association Summit is a premier in-person event held in Kingston, where leading firms engage with Queen’s top marketing and business students. Featuring a case competition, hands-on workshops, and inspiring speaker sessions, the Summit provides meaningful opportunities for learning, collaboration, and industry connection, while giving students direct exposure to real-world marketing challenges.

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The Nucleus The Nucleus hover

The Nucleus, our blog, is designed to answer questions, offer thoughtful insights into the marketing industry, and help guide students as they navigate the early stages of their careers. It serves as a resource for students looking to learn, stay informed, and build a stronger foundation for their future in marketing.

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Master Class Master Class hover

Master Class is an event with industry leading speakers and workshops from cutting-edge companies. 60 Canadian university students are able to enhance their marketing skills, network and prepare for recruitment. This evening event takes place in August at the Smith Toronto Location.

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BUILT BY
STUDENTS,
SUSTAINED BY
ALUMNI.

Since 1986, the Queen’s Marketing Association has connected Queen’s students to the marketing world through leading conferences and hands-on learning experiences.

Alumni support sustains this legacy, funding student-led programming, industry access, and the continued excellence of QMA.

Looking to give back to the organization that helped shape your path?

QMA Alumni Fund
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