The Queen’s Marketing Association Conference (QMAC) is Canada’s most prestigious undergraduate marketing conference. Now entering its 33rd year, QMAC 2018 will continue to set an unprecedented standard for student conferences in North America.

Taking place on January 11 – 13, QMAC will be taking on the Hyatt Regency in Toronto. We will bring together 150 university students from across 20 universities and connect them to some of the industry’s top corporate partners and leaders.


Moving to Toronto

The Queen’s Marketing Association was founded on a premise of bigger is always better. By creating a marketing conference focused on the students, there was no limit to how big a QMAC could grow to be. On January 12, 2017, Canada’s largest student run marketing conference reached another milestone when QMAC kicked off in Toronto!

The move to Toronto expanded the list of companies delegates could connect with, and created the opportunity to hear from the premier thought leaders within the Canadian marketing industry. QMAC continued to mix inspiration with education whether it be learning about a business at their corporate offices, or cracking cases in a creative working space in downtown Toronto!

For our corporate partners, Toronto allowed QMAC to grow it’s delegate pool and meet the great national demand QMAC has, with an initial jump from 130 to 150 delegates in 2017. In addition, the accessibility for international applicants proved to ensure our sponsors were truly connecting with the best young marketers Canada has to offer.

QMAC is an opportunity to bridge the gap between the classroom and industry, and with QMAC’s move to Toronto last year, the bridge for marketers and students alike is shorter than ever.




Workshops offer delegates an interactive and engaging way to learn and apply key marketing skills. In previous years, we have had representatives from LinkedIn, Microsoft, and MacLaren McCann all lead workshops to teach delegates how to best leverage emerging platforms to drive marketing results.


The conference offers an incredible lineup of dynamic and industry-leading speakers through both panels and keynote addresses. Connecting with these speakers will allow delegates to learn how the marketing environment is changing, and take in key insights from some of the industry’s best marketing minds.


Networking offers a casual and exclusive setting to connect with reps from leading marketing companies. This is a great way for delegates to get a clear sense of the culture at top firms that they are looking to apply to, and this event has directly led to many interviews and job offers in the past.


With the Mini-Challenge, delegates will have one hour to come up with a solution to a tough business problem facing an organization, and present their recommendations to reps from that company. Delegates will have the chance to show recruiters how they think on their feet in pressure-packed situations. Past year’s prizes have included iPad’s, Tassimo coffee machines, and Bud Light speakers!


At the end of the day, delegates can kick back, relax, and hang out with other top marketing students from across Canada at our legendary conference socials.