The QMA is proud to present the first round of the 2018 Challenge Competition.
Canadian Tire needs your Marketing expertise to start thinking differently about the camping category and effectively target one of the fastest growing consumer segments – Millennials.
With $5,000, exclusive internships, and an opportunity to present in front of Canadian Tire executives and the QMA sponsorship base – the stakes are higher than ever before & your time starts now.
Applications are open to students from all Canadian universities. The first round competition package can be found at the below link: https://drive.google.com/file/d/0BwtYoLDeDo5Cc21xemtzVm5MUi1RRi1xUmowc2FDeTlQdjg4/view
Submit your Round 1 submission by Oct. 23rd at 11:59pm to firstname.lastname@example.org.
Good luck & may the best team win!
WHAT IT’S ALL ABOUT
An immersive, multi-stage national case competition sponsored, this year, by Canadian Tire .
A platform for Canada’s top marketing students to develop and present solutions for one of the world’s best-known brands.
An opportunity to share and develop your marketing skills and open doors for career opportunities in marketing.
The QMA Challenge pits teams from across the nation against each other in three rounds of competition. Round 1 will be open entry to students nationwide who meet the eligibility requirements outlined in the Official Challenge Rules. Upon round one completion, due October 23rd, 25 teams will be selected to continue in the competition. Subsequent rounds will select our top ten, top five, and final two!
Each new stage of the competition comes with a new deliverable for competitors, building on their ideas from previous rounds and culminating at the Queen’s Marketing Association Conference (QMAC) in January.
OUR TITLE SPONSOR
We are proud to announce Canadian Tire as the QMA’s official Challenge partner this year!
2017 CHALLENGE CHAMPIONS