The QMA is proud to present the first round of the 2018 Challenge Competition.

Canadian Tire needs your Marketing expertise to start thinking differently about the camping category and effectively target one of the fastest growing consumer segments – Millennials.

With $5,000, exclusive internships, and an opportunity to present in front of Canadian Tire executives and the QMA sponsorship base – the stakes are higher than ever before & your time starts now.

Applications are open to students from all Canadian universities. The first round competition package can be found at the below link:

Submit your Round 1 submission by Oct. 23rd at 11:59pm to

Good luck & may the best team win!

An immersive, multi-stage national case competition sponsored, this year, by Canadian Tire .

A platform for Canada’s top marketing students to develop and present solutions for one of the world’s best-known brands.

An opportunity to share and develop your marketing skills and open doors for career opportunities in marketing.

Well Known and Local Brands
Participating Universities
dollars in prize money awarded

The QMA Challenge pits teams from across the nation against each other in three rounds of competition. Round 1 will be open entry to students nationwide who meet the eligibility requirements outlined in the Official Challenge Rules. Upon round one completion, due October 23rd, 25 teams will be selected to continue in the competition. Subsequent rounds will select our top ten, top five, and final two!

Screen Shot 2017-10-07 at 11.05.04 PM.png

Each new stage of the competition comes with a new deliverable for competitors, building on their ideas from previous rounds and culminating at the Queen’s Marketing Association Conference (QMAC) in January.


We are proud to announce Canadian Tire as the QMA’s official Challenge partner this year!

Screen Shot 2017-10-07 at 11.03.01 PM.png


“ The QMA Nestle challenge was an experience that I am incredibly thankful for. It gave me the chance to take ownership of a real marketing campaign – something that I would’ve never experienced within a classroom setting. Each round of competition brought something new and exciting, which ultimately helped me to develop my abilities in a fun and creative way! – Christy Ma, Queen’s University
“The QMA Nestle Challenge was undoubtedly one of the best experiences I’ve ever had. Each round of competition acted as its own learning opportunity, collectively allowing me to grow and develop my skill set. At the same time, I had a lot of fun and met many great people.” – Jennifer Liu, Queen’s University