Marketing Today
May 30, 2017

Heineken’s Campaign: Opening Bottles and Minds

Stumbling across a great commercial can feel a lot like winning during the Tim Hortons’ Roll Up The Rim campaign. As a consumer, you are aware of all the potential prizes available and after  a few double-doubles, you know the chances of winning have increased. When you finally win a free coffee or doughnut, the momentary triumph has you driving back to Tim Horton’s in hopes of another. This same…
Read More
Marketing Today
October 13, 2016

Apple and the iPhone 7 Launch

Apple’s device launches are arguably the most anticipated product launches in not only the tech world, but also in the consumer world. On September 7th, tech giant Apple officially announced the launch of their newest device; the iPhone 7. Think about when you first saw, read, or heard something about the iPhone 7 launch - it was a trending topic on Facebook and Twitter throughout the entire summer, where excited…
Read More
best marketing campaigns 2016
Marketing Today
September 29, 2016

Summer Sixteen: Best Marketing Campaigns

This summer has been a busy one for marketers across Canada. With the 2016 Olympics in Rio and an abundance of exciting events across the globe, many companies truly pushed their creative limits with advertisements to break through the noise of day-to-day marketing and connect with consumers. With summer unfortunately coming to an end, the QMA team is excited to share our Top 5 favourite marketing campaigns of summer 2016!Presented…
Read More
Marketing Today
August 24, 2016

Oh, Snap! – The Inevitable Conformity of Snapchat

“C’mon, just get it already” It is past 2AM at the library in December of 2014, and my motivation to continue studying is as weak as my once confident stance against downloading Snapchat. I had spent the past 6 months explaining why I was so opposed to it - it was a “pointless waste of time” and “basically the same as Instagram”. My friend and I both knew, however, that this…
Read More