Marketing Today
July 26, 2017

The Revolution of Retailers

The Revolution of Retailers After witnessing record breaking sales during Amazon Prime Day 2017, it is clear that online shopping has monopolized sales in the retail industry. It begs the question, have brick and mortar stores finally met their match? In 2017 alone, consumers have witnessed retailer after retailer raise white flags due to bankruptcy, mass layoffs or store closures in their last minute efforts to stay afloat. Although the…
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Marketing Today
July 1, 2017

The True North: Insights into Canada 150

Acknowledging the past 150 years since confederation has been an eye-opening experience. After a week of highlighting interesting campaigns and important initiatives, I have come to recognize multiple insights into the marketing industry and the realities of Canada’s history. In this article, the QMA aims to acknowledge the inspiring marketing initiatives that have taken place as well as the sensitivities which surround Canada 150. We hope you enjoy our take…
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Marketing Today
May 30, 2017

Heineken’s Campaign: Opening Bottles and Minds

Stumbling across a great commercial can feel a lot like winning during the Tim Hortons’ Roll Up The Rim campaign. As a consumer, you are aware of all the potential prizes available and after  a few double-doubles, you know the chances of winning have increased. When you finally win a free coffee or doughnut, the momentary triumph has you driving back to Tim Horton’s in hopes of another. This same…
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Marketing Today
October 13, 2016

Apple and the iPhone 7 Launch

Apple’s device launches are arguably the most anticipated product launches in not only the tech world, but also in the consumer world. On September 7th, tech giant Apple officially announced the launch of their newest device; the iPhone 7. Think about when you first saw, read, or heard something about the iPhone 7 launch - it was a trending topic on Facebook and Twitter throughout the entire summer, where excited…
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