Marketing Today
October 17, 2017

Taboo Marketing: Cannabis in Canada

Commonly cited as one of the world’s most forward-thinking countries, few examples better underscore Canada’s progressive character than its attitude towards cannabis. When it first established a medical cannabis program sixteen years ago, Canada was hailed as a leader. Now it again finds itself in the global spotlight as the Liberal government readies to be the first G20 nation to federally legalize recreational adult-use next July. To the incisive business…
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Marketing TodayUncategorized
September 5, 2017

Streaming & Science: Spotify Introduces Spotify.Me

It’s no secret we are in an age of information where the right data at the right time makes all of the difference between understanding your customer and missing the mark. Access to consumer data insights are at an all-time premium, and although Artifical Intelligence (AI)  has started to tackle the onslaught of overwhelming data, marketers ultimately recognize  that knowledge is power. From a marketing perspective, it is the power…
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Marketing Today
July 26, 2017

The Revolution of Retailers

The Revolution of Retailers After witnessing record breaking sales during Amazon Prime Day 2017, it is clear that online shopping has monopolized sales in the retail industry. It begs the question, have brick and mortar stores finally met their match? In 2017 alone, consumers have witnessed retailer after retailer raise white flags due to bankruptcy, mass layoffs or store closures in their last minute efforts to stay afloat. Although the…
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Marketing Today
July 1, 2017

The True North: Insights into Canada 150

Acknowledging the past 150 years since confederation has been an eye-opening experience. After a week of highlighting interesting campaigns and important initiatives, I have come to recognize multiple insights into the marketing industry and the realities of Canada’s history. In this article, the QMA aims to acknowledge the inspiring marketing initiatives that have taken place as well as the sensitivities which surround Canada 150. We hope you enjoy our take…
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