July 10, 2017

10 Reasons to be a Brand Ambassador for the QMA

The Queen’s Marketing Association is ramping up for another incredible year! QMAC is Canada’s oldest and largest undergraduate marketing conference and we pride ourselves on bringing the best delegates to our conference from across the country. However we can’t do it alone! Each year we hire a team of Brand Ambassadors to act on behalf of QMAC at different university campuses across Canada. This year, we have taken it up…
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Marketing Today
July 1, 2017

The True North: Insights into Canada 150

Acknowledging the past 150 years since confederation has been an eye-opening experience. After a week of highlighting interesting campaigns and important initiatives, I have come to recognize multiple insights into the marketing industry and the realities of Canada’s history. In this article, the QMA aims to acknowledge the inspiring marketing initiatives that have taken place as well as the sensitivities which surround Canada 150. We hope you enjoy our take…
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Tips & TricksUncategorized
June 22, 2017

10 Ways to Take Initiative at Your Internship

It has been just over a month and a half since school finished, which means that many of us are in the middle of our summer internships. The preliminary obstacles of understanding your responsibilities, recognizing all the acronyms and learning when it is acceptable to leave on Friday have been figured out. Now that you have gotten settled in, it is the perfect time to step up your performance and…
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Marketing Today
May 30, 2017

Heineken’s Campaign: Opening Bottles and Minds

Stumbling across a great commercial can feel a lot like winning during the Tim Hortons’ Roll Up The Rim campaign. As a consumer, you are aware of all the potential prizes available and after  a few double-doubles, you know the chances of winning have increased. When you finally win a free coffee or doughnut, the momentary triumph has you driving back to Tim Horton’s in hopes of another. This same…
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