Marketing TodayUncategorized
September 5, 2017

Streaming & Science: Spotify Introduces Spotify.Me

It’s no secret we are in an age of information where the right data at the right time makes all of the difference between understanding your customer and missing the mark. Access to consumer data insights are at an all-time premium, and although Artifical Intelligence (AI)  has started to tackle the onslaught of overwhelming data, marketers ultimately recognize  that knowledge is power. From a marketing perspective, it is the power…
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Marketing Today
July 26, 2017

The Revolution of Retailers

The Revolution of Retailers After witnessing record breaking sales during Amazon Prime Day 2017, it is clear that online shopping has monopolized sales in the retail industry. It begs the question, have brick and mortar stores finally met their match? In 2017 alone, consumers have witnessed retailer after retailer raise white flags due to bankruptcy, mass layoffs or store closures in their last minute efforts to stay afloat. Although the…
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July 10, 2017

10 Reasons to be a Brand Ambassador for the QMA

The Queen’s Marketing Association is ramping up for another incredible year! QMAC is Canada’s oldest and largest undergraduate marketing conference and we pride ourselves on bringing the best delegates to our conference from across the country. However we can’t do it alone! Each year we hire a team of Brand Ambassadors to act on behalf of QMAC at different university campuses across Canada. This year, we have taken it up…
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